Airbnb top rated guests discount

I signed up for it last night and (after chatting with Ai about our Airbnb customer profile a bit) we decided to do a mark up of 14%. I am curious how this will work. How about you?

​@Stay Salty It showed up for me a day or two ago. I'll be implementing it by grossing up with a 17.65% markup before offering the discount. That way it becomes a 15% tax on crappy guests and only good guests get to pay the regular price :-)

Problem is that you’re also taxing a great deal of people with less than 3 reviews. I’d consider doing this strategy if it didn’t reduce visibility and conversion for a great deal of these folks while at the same time raising conversion on the “good guests”. I doubt the tradeoff is worth it revenue wise.

​@Lee Goldman that’s a fair point to consider. If your place is not in high demand and needs the extra boost of being open to Airbnb newbies, then it would be better to either not offer the discount or at least to not mark up for it. If your place has high demand and you can afford to be picky, it’s a great lever to pull so that you’re not the one taking risk on guests who are unknown quantities (let them build their track record at other people’s places before inviting them to yours ;-)

I understand but no matter whether a property has high demand already it’s still going to put downward pressure on Revenue/Revpar for the tradeoff of better guests/less operational headache. 

Yes, it's hard to tell who the crappy guests are on Airbnb.

If anyone wants to work out what this new discount means for their direct booking pricing, I built a free fair markup calculator. It only takes a few seconds to plug in your numbers and see the equivalent direct rate. 

https://jottogo.com/tools/airbnb-fair-markup-calculator

I agree with this commenter; if most guests have 4.8 stars, then you are basically giving all guests a discount.