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We’re excited to welcome ​@SteveBarsh, Hospitable Host, investor, and industry expert, for our next Insider session.

Steve has built a thriving luxury rental brand in Park City, Utah, and is now close to reaching $1 million in direct bookings. He’ll be available to answer your questions on strategies behind building trust with guests, delivering five-star experiences, and growing a direct channel that rivals the big platforms.

💬 Ask Steve anything about direct bookings, brand building, and guest experience.

  • Drop your questions in the comments! You have until Oct 30 at 9am PT / 12pm ET / 5pm CET.
  • Steve will be replying a little later that day.

About Steve

Steve Barsh is the founder of Parker Chase Properties, a boutique collection of ultra-luxury, ski-in/ski-out vacation homes in Park City, Utah. For over 20 years, Steve has personally designed, owned, and managed each residence to deliver a private hospitality experience that rivals world-class brands like the Four Seasons, Ritz-Carlton, and St. Regis. Every detail—from architecture and amenities to service and guest care—reflects his commitment to creating unforgettable, five-star stays.

Beyond hospitality, Steve is also a Venture Partner at Inception, advising pioneering AI startups, and a former NASA advisor and Wharton lecturer known for his ability to blend innovation, execution, and excellence across industries.

What is the highest ROI activity or money spent for someone just building out their direct booking channel? In an ultra competitive market like Nashville, it’s becoming increasingly hard to stand out on Airbnb and VRBO. 
 

What does your week look like in terms of the activities you consistently do that drives direct booking numbers? How much of your direct booking strategy is based on organic activity such as posting in groups vs running targeted ads?

How did you make that initial decision to go after the ultra-luxury segment vs budget friendly? You’ve clearly made that firm decision early on and really leaned into that - interested to know how easy of a decision that was to make and if you might approach it differently in a different market.

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