I would like to harvest all of the names, phone numbers and email addresses from all prior reservations to send special offers and marketing by text and email. Does anyone have any ideas to do that? Thank you very much.
Marketing to Past Guests
Best answer by Jason
It’s generally not ok (and in some places illegal) to send unsolicited email or texts. It’s frustrating to realize that, yes, you are probably sitting on hundreds of phone numbers of past guests, but without their prior consent it’s just not ok to market to them.
We ran into this same conundrum last year and took steps like
- Yes, set up Stayfi to start capturing phone and email from all guests
- Make a newsletter at Mailchimp or Email Octopus and provided in-room ways for guests to join it (a printed material with a QR code on it works well)
- After-checkout, you can send a link to your signup form to the guest on VRBO, Booking, and of course Direct… but not via Airbnb (you will be penalized here). And, for Booking, make sure you whitelist the signup url via the Extranet or they will filter it out.
To answer your question about downloading data: you can make customized guest data exports from the Metrics screen in Hospitable. Click on the Details tab near the bottom of the screen… and use the Filters and Columns buttons to customize the data….. Just don’t go spamming people!
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