Hi there, Aron here from the Direct engineering team 

We recently made some improvements to our Direct tracking capabilities.

We've enhanced our Google Analytics integration to give you much better visibility into your booking performance. Previously, you could see website visits, but we couldn't track what happened once guests started interacting with your booking widget.

Now you can see the complete picture:

• When guests view your property details
• When they select dates and see pricing
• When they start the booking process
• When they reach the payment stage
• When they complete their booking (with exact revenue amounts)

What this means for you:

• Better ROI tracking - See which marketing campaigns actually drive bookings, not just website visits
• Funnel optimization - Identify exactly where potential guests drop off in your booking flow
• Revenue insights - Track booking values and conversion rates in Google Analytics
• Accurate attribution - Bookings are properly credited to your Google Ads, social media, or other marketing sources

Getting started:

If you're on a Hospitable-hosted site, this works automatically with your existing Google Analytics setup.

If you have a custom domain, you'll need to add booking.hospitable.com to your Google Analytics cross-domain tracking settings to get the full benefits. Full documentation of this feature can be found here.

Questions? Feel free to reach out to us through our support team. We’re here to help you get the most out of your Direct site and would love to help.