This morning I went down a bit of a rabbit hole while waiting on client to join a meeting (which they never did join... but I at least had fun digging into data while I waited).
My goal was to figure out what my review rate was for each cabin and the average review score (for Airbnb, I can't get this info for VRBO yet). I then split this into length of stay and then went a bit further to parse it into seasons. The results were pretty interesting and resulted in some immediate changes to my messaging.
Apparently 2 night stays are my problem. The timing of my messages and the number of them are just too much for the guests. (At least that's my theory anyways - Add night before, Add night after, mid stay check in, check out instructions, et)
Overall the review rate is hitting my target of 80%, but hopefully I can improve it with the 2 night stays. I hate leaving 5 star reviews on the table.


