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[Day 3] How to Improve Your Listing in 15 Minutes

  • January 5, 2026
  • 1 reply
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Petra Podobnik
Hospitable Team Member
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How to Improve Your Listing in 15 Minutes
Session time: 5:45 – 6:30 PM ET
Speaker: ​@Chris Kennedy 

Welcome to the conversation for this session!

@Chris Kennedy will show how small, strategic updates to your listing can make a real impact: from boosting conversions to standing out in search. Fast, practical wins you can implement without a full overhaul.

Use this thread to:

  • Ask follow-up questions about your listing
  • Share your own before/after changes
  • Get feedback from other hosts
  • Reflect on what tips from Chris you’re planning to try

We’ll post any materials and the session recording here afterward.

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To join the sessions, make sure to register for free here

1 reply

Petra Podobnik
Hospitable Team Member
Forum|alt.badge.img
  • Author
  • Hospitable Team Member
  • January 30, 2026

[Recap]

How to improve your listing in 15 minutes

Chris Kennedy

 

Why listing optimization matters more than ever

With increased competition across all major platforms, listings no longer win by being “good enough.” Ranking, clicks, and conversion now depend on clarity, relevance, and alignment with guest expectations.

Every improvement should be viewed through one lens: Would this help the right guest choose this listing faster?

 

The guest journey framework

Chris broke optimization into three phases:

  1. Search results – Rank high enough to be seen

  2. Listing preview – Earn the click

  3. Listing page – Convert confidently

Each phase relies on different signals, but all reward quality and consistency.

 

High-impact listing improvements

Key areas that consistently move performance:

  • Hero photo: One compelling image that clearly communicates the experience

  • Top five photos: No duplicates; each should add new value

  • Clear, benefit-driven headlines: Focus on experiences and amenities, not metadata

  • Amenity completeness: Many hosts under-select amenities they already offer

  • Structured descriptions: Scannable sections aligned to the ideal guest

  • Pet-friendly positioning (when applicable): Clearly marketed, not hidden

Small, targeted changes often outperform large rewrites.

 

Using AI to guide smarter changes

Chris introduced an AI-powered listing analysis tool that reviews photos, descriptions, amenities, reviews, and guest behavior to identify the most impactful improvements—helping hosts prioritize what actually matters.

 

The takeaway for hosts

You don’t need to overhaul everything. One intentional improvement—done with the guest in mind—can meaningfully increase visibility and conversion. Momentum compounds.

 

Community Q&A highlights

How do you choose the right hero photo?
Pick one image that instantly communicates the core experience your ideal guest wants most. Avoid multi-image collages, which reduce clarity—especially on mobile.

Should hosts include location details in headlines?
Avoid repeating city names already shown in search results. Instead, highlight proximity benefits (e.g., walkable downtown, near trails, beachfront access).

Do listing changes show immediate results?
Some do (click-through and conversion), while others compound over time. Tracking ranking, impressions, and booking conversion together gives the clearest signal.

Should hosts reply to all reviews?
Yes. Review responses demonstrate professionalism and responsiveness to future guests, especially when addressing critical feedback.

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Replay link.