How to Improve Your Listing in 15 Minutes
Session time: 5:45 – 6:30 PM ET
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[Recap]
Chris Kennedy
With increased competition across all major platforms, listings no longer win by being “good enough.” Ranking, clicks, and conversion now depend on clarity, relevance, and alignment with guest expectations.
Every improvement should be viewed through one lens: Would this help the right guest choose this listing faster?
Chris broke optimization into three phases:
Search results – Rank high enough to be seen
Listing preview – Earn the click
Listing page – Convert confidently
Each phase relies on different signals, but all reward quality and consistency.
Key areas that consistently move performance:
Hero photo: One compelling image that clearly communicates the experience
Top five photos: No duplicates; each should add new value
Clear, benefit-driven headlines: Focus on experiences and amenities, not metadata
Amenity completeness: Many hosts under-select amenities they already offer
Structured descriptions: Scannable sections aligned to the ideal guest
Pet-friendly positioning (when applicable): Clearly marketed, not hidden
Small, targeted changes often outperform large rewrites.
Chris introduced an AI-powered listing analysis tool that reviews photos, descriptions, amenities, reviews, and guest behavior to identify the most impactful improvements—helping hosts prioritize what actually matters.
You don’t need to overhaul everything. One intentional improvement—done with the guest in mind—can meaningfully increase visibility and conversion. Momentum compounds.
How do you choose the right hero photo?
Pick one image that instantly communicates the core experience your ideal guest wants most. Avoid multi-image collages, which reduce clarity—especially on mobile.
Should hosts include location details in headlines?
Avoid repeating city names already shown in search results. Instead, highlight proximity benefits (e.g., walkable downtown, near trails, beachfront access).
Do listing changes show immediate results?
Some do (click-through and conversion), while others compound over time. Tracking ranking, impressions, and booking conversion together gives the clearest signal.
Should hosts reply to all reviews?
Yes. Review responses demonstrate professionalism and responsiveness to future guests, especially when addressing critical feedback.
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