How do you handle owner communication and performance benchmarking?

Hi Azur, I do not and have never had a client ask for this data. I suppose I fear the more data, the more questions but I’m very interested to hear what others say. 
We are in a very expensive resort community with financially  sophisticated Owners but I feel like they trust me to take care of everything and don’t really want the entanglement.

Following….

I use the data in Priceline and bnbcalc to gain insights into performance to my composers. I don’t yet use the market dashboard in Priceline but will be shortly. My view is that, as a revenue manager, I should be benchmarking to gushers our performance so why not share that info with the owner. I feel like it communicates the high level of rev mgmt that I’m executing for the and demonstrates our success definitively. For me, it feels like it creates more trust with my owners. And yes, one owner I have is a CFO so it does generate more questions at times, but those questions have made me a better revenue manager. 

Thanks for sharing – that’s very much in line with how I see it as well.

I’m also using benchmarking as a core part of revenue management and feel that sharing those insights with owners builds trust and clearly shows that performance is actively managed. Right now I’m rolling out a structured annual report using rolling 12-month data and curated comps, with some upfront framing around seasonality.

I’m still thinking through how often to share follow-up insights — whether quarterly or semi-annually — and how to strike the right balance between transparency and simplicity for owners. Since you mentioned doing this on a more ongoing basis, I’d be interested to hear how you approach that in practice.

Appreciate the perspective.