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Question

Wine as an Upsell?

  • February 13, 2026
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LittleNorwayPA
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Hi community,

I have been working with upsells and I would love to offer some really amazing wines from a local property.  I am hesitant to do it though because in my state, Pennsylvania, my understanding is that you need a license to sell alcohol. Would upselling a bottle of wine that I leave for guests upon arrival be considered ¨selling alcohol¨?

Thanks for any help!

Jennifer

1 reply

Tom Beerley
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  • February 13, 2026

I live in PA too. You definitely can’t sell alcohol without a liquor license, and charging money for it is selling it. You can leave it as a free welcome gift, but it needs to be truly free, and you can’t advertise that you offer it, which defeats any purpose other than a genuine gift of hospitality.

Restaurants are allowed to be BYOB or offer you a free sangria with dinner, and some barbershops even let you crack a beer from their mini-fridge while you get a haircut. But in no way can you bring money into it. You can’t get around it by saying “buy a basket of fruit and we’ll throw in a bottle of wine” because the LCB is wise to the loopholes.

And even as a free gift, it’s a terrible idea, for lots of reasons that don’t need mentioning because you don’t seem to be contemplating that.